SUPPORTING YOUNG WOMEN ON INTERNATIONAL WOMEN’S DAY

A campaign by Young Women’s Trust to drive action, showcasing practical ways people can help young women achieve equality. The campaign launched across social media and digital, and included an activism fundraising pack and bespoke illustrations.

Instagram engagement with the IWD graphics saw a 697% increase on the previous time period, while on Twitter engagement increased 79%.

The campaign.

An illustration of a young woman holding a loudhailer, one arm is raised and she's smiling.
 
 
 
 
 
 
 
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