Stream for Refuge.
We created a fundraising pack with specialised content to engage a new audience for Refuge, the UK’s largest domestic abuse organisation for women. Live streaming is on the up as a major source of fundraising in the UK – and the support live streamers need from charities is different to that needed by those fundraising in more 'traditional' ways.
Together with Refuge, we outlined the information streamers need, resulting in a fundraising pack full of platform and streaming tips – as well as ideas for fundraising events. It supports streamers with best practice advice for a wide variety of different streaming platforms, lists chat commands, and contains links to download other fundraising assets.
Visually, Refuge wanted us to create something a bit different for their Stream for Refuge campaign. We inverted the Refuge colours, creating depth with navy gradients, and used brighter pinks and turquoise to illustrate screen-inspired icons and glowing text.